{"title":"Handloom","description":"\u003cp dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"\u003e\u003cspan style=\"font-size: 11pt; font-family: 'Times New Roman',serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"\u003eOur Handloom rugs woven by hand on traditional looms are sought for their artisanal appeal, sustainability and durability. These Rugs are made from natural materials such as Wool, Cotton and come in various forms each having its own texture and design. These handmade rugs are unique, each expressing cultural heritage and everlasting craftsmanship\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"aura-rug-crimson-160cm-x-230cm","title":"Aura Rug - Crimson 160cm x 230cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Crimson, it brings a warmth that is neither loud nor tentative. It is the colour of a room that knows exactly what it is.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Crimson \/ 160cm x 230cm","offer_id":45511970521264,"sku":"RUG-AUR-160230-Cri","price":999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-CRI_1.webp?v=1741179856"},{"product_id":"aura-rug-crimson-200cm-x-300cm","title":"Aura Rug - Crimson 200cm x 300cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Crimson, it brings a warmth that is neither loud nor tentative. It is the colour of a room that knows exactly what it is.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Crimson \/ 200cm x 300cm","offer_id":45511970586800,"sku":"RUG-AUR-200300-Cri","price":1699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-CRI_1.webp?v=1741179856"},{"product_id":"aura-rug-crimson-250cm-x-350cm","title":"Aura Rug - Crimson 250cm x 350cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Crimson, it brings a warmth that is neither loud nor tentative. 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It is the colour of a room that knows exactly what it is.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Crimson \/ 300cm x 400cm","offer_id":45511970717872,"sku":"RUG-AUR-300400-Cri","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-CRI_1.webp?v=1741179856"},{"product_id":"aura-rug-dune-160cm-x-230cm","title":"Aura Rug - Dune 160cm x 230cm","description":"\u003cp\u003eEnhance your home décor with the Luxe Cotton Viscose Rug, designed for those who appreciate both style and comfort. Its neutral tones and minimalistic design make it a versatile addition to any space, while the durable fibers ensure long-lasting beauty and performance.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Dune \/ 160cm x 230cm","offer_id":45511970816176,"sku":"RUG-AUR-160230-Dun","price":999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-DUN_1.webp?v=1741179879"},{"product_id":"aura-rug-dune-200cm-x-300cm","title":"Aura Rug - Dune 200cm x 300cm","description":"\u003cp\u003eEnhance your home décor with the Luxe Cotton Viscose Rug, designed for those who appreciate both style and comfort. Its neutral tones and minimalistic design make it a versatile addition to any space, while the durable fibers ensure long-lasting beauty and performance.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Dune \/ 200cm x 300cm","offer_id":45511970881712,"sku":"RUG-AUR-200300-Dun","price":1699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-DUN_1.webp?v=1741179879"},{"product_id":"aura-rug-dune-250cm-x-350cm","title":"Aura Rug - Dune 250cm x 350cm","description":"\u003cp\u003eEnhance your home décor with the Luxe Cotton Viscose Rug, designed for those who appreciate both style and comfort. Its neutral tones and minimalistic design make it a versatile addition to any space, while the durable fibers ensure long-lasting beauty and performance.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Dune \/ 250cm x 350cm","offer_id":45511970947248,"sku":"RUG-AUR-250350-Dun","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-DUN_1.webp?v=1741179879"},{"product_id":"aura-rug-dune-300cm-x-400cm","title":"Aura Rug - Dune 300cm x 400cm","description":"\u003cp\u003eEnhance your home décor with the Luxe Cotton Viscose Rug, designed for those who appreciate both style and comfort. Its neutral tones and minimalistic design make it a versatile addition to any space, while the durable fibers ensure long-lasting beauty and performance.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Dune \/ 300cm x 400cm","offer_id":45511971045552,"sku":"RUG-AUR-300400-Dun","price":2999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-DUN_1.webp?v=1741179879"},{"product_id":"aura-rug-ochre-160cm-x-230cm","title":"Aura Rug - Ochre 160cm x 230cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Ochre, it is sun-warmed and unhurried. It brings the richness of a late afternoon indoors.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Ochre \/ 160cm x 230cm","offer_id":45511971143856,"sku":"RUG-AUR-160230-Och","price":999.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-OCH_1.webp?v=1763000853"},{"product_id":"aura-rug-ochre-200cm-x-300cm","title":"Aura Rug - Ochre 200cm x 300cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Ochre, it is sun-warmed and unhurried. It brings the richness of a late afternoon indoors.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Ochre \/ 200cm x 300cm","offer_id":45511971242160,"sku":"RUG-AUR-200300-Och","price":1699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-OCH_1.webp?v=1763000853"},{"product_id":"aura-rug-ochre-250cm-x-350cm","title":"Aura Rug - Ochre 250cm x 350cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Ochre, it is sun-warmed and unhurried. It brings the richness of a late afternoon indoors.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Ochre \/ 250cm x 350cm","offer_id":45511971307696,"sku":"RUG-AUR-250350-Och","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-OCH_1.webp?v=1763000853"},{"product_id":"aura-rug-ochre-300cm-x-400cm","title":"Aura Rug - Ochre 300cm x 400cm","description":"\u003cp\u003eThe Aura settles into a room the way a deep breath does: quietly, completely, changing the atmosphere. Woven by hand on a loom from viscose, its surface carries a subtle luminosity that shifts under light across the day. The handloom construction builds a textile that is both grounded and refined, softly present underfoot. In Ochre, it is sun-warmed and unhurried. 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Its neutral tones and minimalistic design make it a versatile addition to any space, while the durable fibers ensure long-lasting beauty and performance.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Pewter \/ 200cm x 300cm","offer_id":45511971569840,"sku":"RUG-AUR-200300-Pew","price":1699.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-PEW_1.webp?v=1741179892"},{"product_id":"aura-rug-pewter-250cm-x-350cm","title":"Aura Rug - Pewter 250cm x 350cm","description":"\u003cp\u003eEnhance your home décor with the Luxe Cotton Viscose Rug, designed for those who appreciate both style and comfort. Its neutral tones and minimalistic design make it a versatile addition to any space, while the durable fibers ensure long-lasting beauty and performance.\u003c\/p\u003e","brand":"Elan \u0026 Earth","offers":[{"title":"Pewter \/ 250cm x 350cm","offer_id":45511971700912,"sku":"RUG-AUR-250350-Pew","price":2399.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0660\/6477\/7392\/files\/RUG-AUR-PEW_1.webp?v=1741179892"},{"product_id":"aura-rug-pewter-300cm-x-400cm","title":"Aura Rug - Pewter 300cm x 400cm","description":"\u003cp\u003eEnhance your home décor with the Luxe Cotton Viscose Rug, designed for those who appreciate both style and comfort. 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