OUR PROCESS

Every Elan & Earth rug is shaped through material choice, construction method, and time.

We work with natural fibres and traditional weaving techniques because they create rugs that hold structure, feel grounded underfoot, and perform consistently in lived-in spaces. The process is deliberate. Each stage affects how the rug will look, wear, and settle within a room over the years.

01FIRST DECISION

Selecting the Fibre

Material is the foundational decision. We utilize natural fibres such as 100% New Zealand wool, cotton, and silk for their enduring tactile quality. Wool offers exceptional resilience for active spaces, while finer yarns provide exquisite softness and luminous reflection. Ultimately, this choice dictates how your rug will beautifully mature.

02STRUCTURAL METHOD

Choosing the Construction

The weaving technique determines how the rug is constructed at a structural level. It affects knot density, pile height, surface definition, durability under foot traffic, and how the rug feels underfoot. The method chosen directly influences longevity, maintenance needs, and the type of design detail that can be achieved.

method 01

Hand-Knotted

In hand-knotting, yarn is tied individually onto vertical warp threads, line by line. Each row is secured before the next begins, creating a dense and enduring surface.

Production time varies depending on size and complexity and may extend several months.

PILE HEIGHT Low – Medium
DURABILITY Very High
BEST FOR Living & Dining
method 02

Hand-Tufted

Hand-tufted rugs are created by inserting yarn into a stretched backing fabric using a tufting tool. A secondary backing stabilises the structure once the design is complete.

Production typically takes several weeks.

PILE HEIGHT Medium to high
DURABILITY Moderate
BEST FOR Bedrooms
method 03

Handloom

Handloom rugs are woven through the interlacing of warp and weft threads on a loom.

They are well suited to tonal compositions and textural surfaces rather than highly intricate patterns.

Production time generally ranges between two to three months.

PILE HEIGHT Low to medium
DURABILITY Moderate to high
BEST FOR Studies & Contemporary
method 04

Flatwoven

Flatwoven rugs are made entirely through interlocking warp and weft threads without a raised pile.

They are lightweight, reversible, and durable.

Production timelines vary depending on scale and fibre.

PILE HEIGHT Flat
DURABILITY High
BEST FOR Dining & Layered
the final stage

Finishing

After weaving, each rug is trimmed, tensioned, cleaned, and inspected. Pile height is levelled where required. Edges are secured. Surface inconsistencies are corrected by hand. Dimensions are checked against specification.

Only once structure and finish meet standard is the rug prepared for dispatch. Because the rugs are handmade, subtle variations in tone and texture are expected and are part of their character.

Custom Development

For custom rugs, the process begins with understanding the space — floor plans, furniture placement, light conditions, and material palettes — before finalising size, fibre, construction, and colour direction.

Custom does not mean excessive complexity. It means measured decisions that align the rug with the space it will occupy.

LEAD TIME

Quotations within 24–48 hours

Once specifications are confirmed, production timelines depend on construction method and scale.
WHO WE WORK WITH

Homeowners, Architects & Designers

Across residential and hospitality projects throughout Australia.

CONSTRUCTION OVERVIEW

CONSTRUCTION
APPROX. PRODUCTION TIME
DURABILITY
BEST SUITED FOR
Hand-Knotted
Several months
Very High
High-traffic living areas, dining rooms
Hand-Tufted
8-12 weeks
Moderate
Bedrooms, relaxed living spaces
Handloom
8-10 weeks
Moderate-High
Tonal interiors, studies, bedrooms
Flatwoven
6-10 weeks
High
Dining areas and transitional spaces